Course Overview
- ›Basics of Digital Marketing
- ›Core Marketing Concepts
- ›Goals of Digital Marketing Campaigns
- ›Grasping Client Requirements
- ›Understanding Consumer Behavior
- ›Crafting Compelling Brand Narratives
- ›Visual Branding Essentials
- ›Effective Branding Strategies for Small Enterprises
- ›Strategic Brand Positioning
- ›Establishing Brand Authority
- ›Developing a Holistic Brand Strategy
- ›Understanding Customer Behavior on Landing Pages
- ›Persuasive Copywriting for Landing Pages
- ›Lead Capture Forms and Conversion Actions
- ›Conversion Rate Optimization (CRO)
- ›Research and Planning for Content Creation
- ›Creating Engaging Content
- ›Content Distribution and Promotion
- ›Multimedia Content Creation
- ›Fundamentals of SEO
- ›Keyword Research and Analysis
- ›On-Page Optimization
- ›Off-Page Optimization & Link Building
- ›Website Architecture and Hierarchy
- ›Schema Markup and Rich Snippets
- ›Core Web Vitals and Page Speed
- ›Robots.txt and XML Sitemaps
- ›Canonicalization and Redirection
- ›Local SEO Strategies
- ›Google My Business Setup and Ranking
- ›International SEO Basics
- ›Hreflang Tags and Multilingual Sites
- ›SEO Analytics and Tools (Ahrefs, SEMrush)
- ›Intro to Google Ads / Pay-Per-Click (PPC)
- ›Campaign Creation and Structuring
- ›Keyword Research and Match Types
- ›Creating a Compelling Ad Copy
- ›Multiple Ad Extensions
- ›PPC Budgeting and Bid Management
- ›Quality Score Metrics
- ›Shopping Campaigns for E-commerce
- ›Google Display Network (GDN)
- ›Conversion Tracking & Optimizing Campaigns
- ›Social Media Strategy Development
- ›Increasing Engagement and Followers
- ›Influencer Outreach and Collaboration
- ›Reputation Management and Online Presence
- ›Facebook Page and Business Manager Creation
- ›Instagram for Business & Content Creation
- ›Targeting the Right Audience
- ›Budget, Placements, and Facebook Pixel
- ›Custom Audiences and Retargeting
- ›Instagram Reels and Stories Strategies
What we'll cover in this course:
- Fundamentals of Digital Marketing
- Branding Strategies
- Landing Page Optimization
- Content Marketing Strategies
- Search Engine Optimization (SEO) Fundamentals
- Advanced Technical SEO
- Local & International SEO
- Google Ads - SEM Fundamentals
- Advanced Google Ads & Display
- Social Media Marketing Fundamentals
- Facebook & Instagram Marketing
- LinkedIn & Twitter Marketing
- Video Marketing & YouTube SEO
- Mobile Marketing
- Email Marketing & Automation
- Lead Generation Strategies
- Remarketing and Retargeting
- Marketing Funnels & Customer Journeys
- Advanced Conversion Tactics (CRO)
- E-Commerce Marketing
- Affiliate Marketing & Dropshipping
- Web Analytics & Google Analytics 4 (GA4)
- WhatsApp API & Chatbot Automation
- Programmatic Advertising
- CRM Integration & Management
- AI in Digital Marketing
- Growth Marketing
- Freelancing & Agency Building
- Capstone Project & Certification
Technologies & Tools
