Course Overview
- ›Basics of Digital Marketing
- ›Core Marketing Concepts
- ›Goals of Digital Marketing Campaigns
- ›Grasping Client Requirements
- ›Understanding Consumer Behavior
- ›Crafting Compelling Brand Narratives
- ›Visual Branding Essentials
- ›Effective Branding Strategies for Small Enterprises
- ›Strategic Brand Positioning
- ›Establishing Brand Authority
- ›Developing a Holistic Brand Strategy
- ›Understanding Customer Behavior on Landing Pages
- ›Persuasive Copywriting for Landing Pages
- ›Lead Capture Forms and Conversion Actions
- ›Conversion Rate Optimization (CRO)
- ›Research and Planning for Content Creation
- ›Creating Engaging Content
- ›Content Distribution and Promotion
- ›Multimedia Content Creation
- ›Social Media Strategy Development
- ›Increasing Engagement and Followers
- ›Influencer Outreach and Collaboration
- ›Reputation Management and Online Presence
- ›Fundamentals of SEO
- ›Keyword Research and Analysis
- ›On-Page and Off-Page Optimization
- ›Local SEO and Google My Business
- ›SEO Analytics and Tools
- ›Intro to Google ads / Pay-Per-Click(PPC)
- ›Campaign creation
- ›Keyword research
- ›Creating a compelling ad copy
- ›Multiple ad extensions
- ›PPC budgeting and bid management
- ›Quality score metrics
- ›Shopping campaign
- ›Conversion tracking
- ›Optimizing the PPC campaigns
- ›Instagram for business
- ›High-performing content creation
- ›Posting strategies
- ›Instagram stories
- ›Instagram ad campaigns
- ›Influencer marketing
- ›Growth tools
- ›Network building
- ›Facebook page creation
- ›FB ads
- ›Budget & placements
- ›Targeting the right audience
- ›Custom audiences and retargeting
- ›Facebook pixel-conversion ads
- ›Linkedin company page creation
- ›Creating ad campaign
- ›Lead generation for B2B sales
- ›Creating high quality Linkedin content
- ›Linkedin Sales Navigator tool
- ›Personal branding strategies for LinkedIN
- ›Video ads creation
- ›Youtube SEO
- ›Types of Youtube ads
- ›Uploading & optimizing videos
- ›Establishing a video marketing strategy
- ›Gaining exposure & analyzing impact
- ›Designing compelling display banners
- ›Creating a display campaign
- ›Display Ad builder
- ›Retargeting website visitors
- ›Measurement metrics
- ›Whatsapp For Business
- ›Running SMS Campaigns
- ›Mobile App Install Campaigns
- ›App store optimizations (ASO)
- ›Integrating with social media platforms
- ›Social Media Automation (Zapier / Hootsuite Integration)
- ›Video Transcription for Blog Posts
- ›Automated Email Campaigns
- ›Task Automation with Trello
- ›Chatbots for Sales and Service Automation (e.g., Manychat)
- ›SMS Marketing Automation
- ›Payment Processing Automation (Pabbly / Social Bee / Razorpay)
- ›Email Marketing Automation
- ›Creation of Lead Magnets
- ›Subscriber Management Techniques
- ›Content Strategy for Email Marketing
- ›Implementation of Marketing Automation
- ›Campaign Types: Blast, Drip, and Triggered Emails
- ›Utilizing Mailchimp for Email Marketing
- ›Mapping Customer Journeys
- ›A/B Testing for Email Campaign Optimization
- ›Email Marketing Analytics
- ›Re-marketing Strategies
- ›Cookie-Based Tracking Methods
- ›Email Remarketing Strategies
- ›Remarketing on Facebook
- ›Google Ads Remarketing Tactics
- ›Dynamic Remarketing Approaches
- ›Measurement of Remarketing Impact
- ›Understanding Marketing Funnels and Customer Journeys
- ›Strategies for Top-of-Funnel (ToFu) Marketing
- ›Defining Target Customer Personas
- ›Building Effective Marketing Funnels
- ›Utilizing Mind Mapping Techniques
- ›Creating Customer Value Journeys
- ›Techniques for Conversion Rate Optimization
- ›A/B Testing Strategies for Lead Generation
- ›Online Psychological Triggers and Persuasion Techniques
- ›Conversion Tactics for B2B Marketing
- ›Conversion Strategies for E-commerce
- ›Enhancing Conversions in Shopify Stores
- ›ROI Measurement and Analysis for Marketing Campaigns
- ›digital marketing course details
- ›Becoming a growth hacker
- ›Understanding Product-Market fit
- ›Customer Acquisition
- ›Activation
- ›Retention
- ›Referral - Viral marketing
- ›ROI - Revenue generation
- ›Personal branding
- ›Affiliate marketing
- ›Freelancer's Pathway - Practical Advice
What we'll cover in this course:
- Fundamentals of Digital Marketing
- Branding Strategies
- Landing Page Optimization
- Content Marketing Strategies
- Social Media Marketing
- Search Engine Optimization (SEO)
- Google ads - SEM
- Instagram Marketing
- Facebook Marketing
- Linkedin Marketing
- Video marketing
- Display advertising
- Mobile marketing
- Marketing Automation
- Lead Generation Strategies
- Remarketing and Retargeting
- Marketing Funnels and Customer Journey Mapping
- Advanced Conversion Tactics
- Growth Marketing
- Monetizing Freelance Skills
Technologies & Tools
Social Media
Wordpress
Business Growth
